Common use of Trademark Usage Guidelines Clause in Contracts

Trademark Usage Guidelines. The use by Alipay and any of its Subsidiary Sublicensees of the Alipay-Exclusive Trademarks or by Purchaser and any of its Subsidiary Sublicensees of the New FIG Business-Exclusive Trademarks, as applicable, shall at all times adhere to Alibaba’s and Alibaba’s Subsidiary’s, as applicable, then-current trademark or brand usage guidelines, as such guidelines may be revised during the Term by Alibaba or Alibaba’s Subsidiaries. Upon Alibaba’s request, Alipay, Purchaser or any of their respective Subsidiary Sublicensees shall provide Alibaba with samples of advertising and promotional materials developed by or for Alipay, Purchaser or the applicable Subsidiary Sublicensee(s) and using the Alipay-Exclusive Trademarks or New FIG Business-Exclusive Trademarks, as applicable, in order for Alibaba to assess compliance with this Section 2.6(a). In the event of any breach with respect to Alipay’s, Purchaser’s or any of their respective Subsidiary Sublicensee’s failure to adhere to the then-current applicable Alibaba or Alibaba Subsidiary trademark or brand usage guidelines, Alipay, Purchaser and/or the applicable Subsidiary Sublicensee(s), as applicable, shall immediately cease all use of the materials not conforming with such brand usage guidelines and shall cure, or cause to be cured, within thirty (30) days, any breach with respect to Alipay’s, Purchaser’s or the applicable Subsidiary Sublicensee’s use thereof. Alipay and Purchaser shall not use, nor permit the use of, and shall cause their respective Subsidiary Sublicensees not to use or permit the use of, the Alipay-Exclusive Trademarks or the New FIG Business-Exclusive Trademarks in any manner that could otherwise reasonably be expected to impair, tarnish, dilute or otherwise damage the value and goodwill associated with Alipay-Exclusive Trademarks or the New FIG Business-Exclusive Trademarks.