Common use of The Licensed Xxxx Clause in Contracts

The Licensed Xxxx. X. Licensee shall not join any name or names with the Licensed Xxxx so as to form a new xxxx, unless and until Licensor consents thereto in writing. Licensee acknowledges the validity of the Licensed Xxxx, the secondary meaning associated with the Licensed Xxxx, and the rights of Licensor with respect to the Licensed Xxxx in the Territory in any form or embodiment thereof and the goodwill attached or which shall become attached to the Licensed Xxxx in connection with the business and goods in relation to which the same has been, is or shall be used. Sales by Licensee shall be deemed to have been made by Licensor for purposes of trademark registration and all uses of the Licensed Xxxx by Licensee shall inure to the benefit of Licensor. Licensee shall not, at any time, do or suffer to be done, any act or thing which may in any way materially adversely affect any rights of Licensor in and to the Licensed Xxxx or any registrations thereof or which, directly or indirectly, may materially reduce the value of the Licensed Xxxx or detract from its reputation.

The Licensed Xxxx. X. Licensee shall not join any name or names with the Licensed Xxxx so as to form a new xxxx, unless and until Licensor consents thereto in writing. Licensee acknowledges the validity of the Licensed Xxxx, the secondary meaning associated with the Licensed Xxxx, and the rights of Licensor with respect to the Licensed Xxxx in the Territory in any form or embodiment thereof and the goodwill attached or which shall become attached to the Licensed Xxxx in connection with the business and goods in relation to which the same has been, is or shall be used. Sales by Licensee shall be deemed to have been made by Licensor for purposes of trademark registration and all uses of the Licensed Xxxx by Licensee shall inure to the benefit of Licensor. Licensee shall not, at any time, do or suffer to be done, any act or thing which may in any way materially adversely affect any rights of Licensor in and to the Licensed Xxxx or any registrations thereof or which, directly or indirectly, may materially reduce the value of the Licensed Xxxx or detract from its reputation. Licensee will use its best efforts to distribute Articles in the proper channels comparable to those of the brands outlined in Article 7 A (i) herein.

The Licensed Xxxx. X. Licensee shall not join any name or names with the Licensed Xxxx so as to form a new xxxx, unless and until Licensor consents thereto in writing. Licensee acknowledges the validity of the Licensed Xxxx, the secondary meaning associated with the Licensed Xxxx, and the rights of Licensor with respect to the Licensed Xxxx in the Territory in any form or embodiment thereof and the goodwill attached or which shall become attached to the Licensed Xxxx in connection with the business and goods in relation to which the same has been, is or shall be used. Sales by Licensee shall be deemed to have been made by Licensor for purposes of trademark registration and all uses of the Licensed Xxxx by Licensee shall inure to the benefit of Licensor. Licensee shall not, at any time, do or suffer to be done, any act or thing which may in any way materially adversely affect any rights of Licensor in and to the Licensed Xxxx or any registrations thereof or which, directly or indirectly, may materially reduce the value of the Licensed Xxxx or detract from its reputation.

The Licensed Xxxx. X. Licensee shall not join any name or names with the Licensed Xxxx so as to form a new xxxx, unless and until Licensor consents thereto in writing. Licensee acknowledges the validity of the Licensed Xxxx, the secondary meaning associated with the Licensed Xxxx, and the rights of Licensor with respect to the Licensed Xxxx in the Territory in any form or embodiment thereof and the goodwill attached or which shall become attached to the Licensed Xxxx in connection with the business and goods in relation to which the same has been, is or shall be used. Sales by Licensee shall be deemed to have been made by Licensor for purposes of trademark registration and all uses of the Licensed Xxxx by Licensee shall inure to the benefit of Licensor. Licensee shall not, at any time, do or suffer to be done, any act or thing which may in any way materially adversely affect any rights of Licensor in and to the Licensed Xxxx or any registrations thereof or which, directly or indirectly, may materially reduce the value of the Licensed Xxxx or detract from its reputation. Licensee will use its best efforts to distribute Articles in the proper channels comparable to those of similarly situated brands as discussed in Article 7 A (i) herein.