Simulation. When we do experiments with the wall-of-moments we normally do this during an event of radio or television show. This means that we are or can be involved during every step of the (pre-)production. Plus, there is a connection with the targeted audience already. The audience trusts the radio brand and is also critical. There is an involvement and interest in interactivity that we don’t need to enforce on to the participants, which is an enormous advantage. In Bristol, or Barcelona, however, there is no such liaison so as far as the trial goes, we will have to simulate everything. This is why, instead of really attending a running event, we want to try out the features needed by using them in a game.
Appears in 2 contracts
Sources: Grant Agreement, Grant Agreement