Common use of Separate Operations Clause in Contracts

Separate Operations. (a) Subject to and in accordance with the terms of this Amendment, Licensee may: (i) offer, sell, and operate HGV Max as a membership offering that will provide access across all or a portion of the Licensed Exchange Program, all or a portion of the New Brand Licensed Vacation Ownership Properties, and all or a portion of Diamond Properties that are not Converted Properties, along with access to certain other agreed benefits; (ii) operate and market HGV Max using the Loyalty Program, Licensed IP, and Hilton Data; (iii) advertise, market, and present HGV Max to the public as being associated with the Licensed Vacation Ownership Business; and (iv) engage in all other activities that are consistent with or permitted by the A&R Agreement and this Amendment with respect to its marketing and sale of HGV Max in connection with the Diamond Properties that become New Brand Licensed Vacation Ownership Properties, and Diamond Sales Facilities that become Rebranded Sales Facilities. (b) Except as described in this Amendment, Section 9.3(c) of the A&R Agreement shall remain in effect.