Segment Reporting. The Group's revenues are derived principally from online brand advertising from advertisers all located in PRC. Based on the criteria established by ASC 280 "Segment Reporting", the Group's chief operating decision maker has been identified as the Chief Executive Officer, who reviews consolidated results when making decisions about allocating resources and assessing performance of the Group. The Group has internal reporting that does not distinguish between markets or segments, and reports the entire business as a whole. Hence, the Group has only one operating segment. In addition, the Group operates in the PRC and all of the Group's long-lived assets are located in the PRC.
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Sources: Merger Agreement (Youku Inc.), Merger Agreement (Tudou Holdings LTD)