Retailer to indemnify Distributor. The Retailer indemnifies the Distributor against any direct loss or damage incurred by the Distributor as a result of the Retailer’s failure to meet its obligations in accordance with clauses 27.1 and 27.2, provided that if the Distributor seeks to be indemnified by the Retailer under this clause 27.3 in relation to any third party claim that may result in such loss or damage being incurred by the Distributor, the following will apply: The Distributor will give notice of such third party claim (including reasonable details) to the Retailer. The Distributor will keep the Retailer fully informed of the Distributor’s progress in defending such third party claim and of any related proceedings. The Distributor will, at the Retailer’s request, consult with, and take account of the reasonable views of, the Retailer so far as reasonably possible in the Distributor’s defence of such third party claim and any related proceedings.
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