Program Branding. The Amazon brand will be the primary branding for the Program in customer-facing placements that are [***] on the Amazon Site and other Participating Sites. Subject to compliance with Applicable Law and Section 2.4 below, Affirm’s branding and/or brand name will appear in customer-facing materials to the extent necessary to make it clear to applicants and Approved Customers that Affirm, or Bank, as applicable, is the lender in respect of Program Credits.
Appears in 2 contracts
Sources: Installment Financing Services Agreement (Affirm Holdings, Inc.), Installment Financing Services Agreement (Affirm Holdings, Inc.)