Plan Delivery. The combination of verifiable impressions from published notice, digital notice banner ads, paid search and organic search terms, and social media, optimized to drive traffic to the Settlement Website with online claims filing capability. The website will have detailed information about the Class Member’s rights and options. Our Media Notice Plan will reach approximately 78%+ of the likely Class Members on an average of 4x times frequency, for an estimated 3 to 6 million impressions. In addition to direct mail notice and digital published notice, ▇▇▇▇▇▇▇ recommends a Press Release be issued announcing the Settlement to targeted platforms that Class Members will most likely read or follow, either in print or online. In some instances, ▇▇▇▇▇▇▇ may choose to pay for placement in target websites or news outlets to supplement reach efforts. The Notice campaign will commence after Preliminary Approval and shall continue for a 90-day period thereafter, during the claims filing period. Additionally, our plan includes a Settlement Website with claims filing capability that will be linked through the digital notice campaign. The website will also provide the full Notice, key filing dates, Court documents, FAQs, and contact information such as Settlement email, address, and 1-800# toll-free line. • Digital Notice – Mobile & Desktop − Display Banner Ads - Programmatically optimized to hit 2 to 5 of the top ten websites visited by our target audience − Paid Search - Keyword advertising (Google, Yahoo, etc.) − Social Media (Facebook, X, Instagram, TikTok, etc.. Or TBD) − CommScore 2000 Banner Ad placement Go-To-Market StratCeasge y1:21-cv-07619-VSB-VF Document 94-1 Filed 05/03/24 Page 62 of 68 ▇▇▇▇ ▇▇▇▇▇▇, ▇▇▇▇▇ ▇▇▇, ▇▇▇▇▇▇▇▇▇ ▇▇▇, And ▇▇▇▇▇▇ ▇▇▇▇▇, On Behalf Of Themselves And All Others Similarly Situated, -against- AETNA LIFE INSURANCE COMPANY, Case No. 1:21-cv-07619 (VSB)
Appears in 2 contracts
Sources: Settlement Agreement, Settlement Agreement