Common use of Ownership; Results of Services Clause in Contracts

Ownership; Results of Services. Except with respect to intellectual property activities and rights that Director has or hereafter engages in, owns, controls, or creates on his own time and not in direct service to the Company, Company shall own, and Director hereby assigns and agrees to fully disclose and convey to Company, all of Director’s right, title and interests, of every kind and character and in perpetuity, in and to the results of Director’s specific and direct services to Company as contemplated hereunder in the Influencer Business (as defined below), including all protectible Company-owned tangible and intangible property, material, information, ideas, concepts, improvements, discoveries, and inventions, whether patentable or not, that are conceived, generated, developed, or made by Director and directly related to the Company’s Influencer Business and Director’s specific services hereunder, individually or in conjunction with others, during the period of Director’s services to Company only when Director is rendering services to Company hereunder which directly relate only to Company’s Influencer Business, technologies, operations, products or services, including (1) all rights and interests of Director in any invention, patent or patent rights, trademark directly related to Company’s Influencer Business (2) printed or digitally generated or stored files, notes, memoranda, correspondence, lists, documents and other corporate instruments and records, (3) information relating to or including any Confidential Information (as defined below), and (4) all writings or materials of any type, whether printed or in digital format or otherwise, embodying any of the foregoing property, material or information directly related to the Company’s Influencer Business. For purposes herein, “Influencer Business” shall mean the Company’s business of engaging and contracting with influencers, who are defined as individuals who create short-form content and disperse it on various social media platforms with an eye toward influencing their respective followers to take a specific course of action such as buy a product or use a particular service.