Common use of Ownership; Assignment Clause in Contracts

Ownership; Assignment. Customer agrees that, as between Customer and Searchmetrics, Searchmetrics and its parent company Searchmetrics GmbH (whichever is applicable) is the exclusive owner of all right, title and interest in, to and under all Searchmetrics IP, including all Intellectual Property Rights in and to the Searchmetrics IP. Searchmetrics hereby reserves all rights in, to and under the Searchmetrics IP not expressly granted to Customer under this Agreement. If Customer acquires any rights (other than the rights and licenses granted in Section 3.b) in or to any Searchmetrics IP, Customer hereby irrevocably assigns all such rights to Searchmetrics. At Searchmetrics’ request and expense, Customer agrees to perform any and all further actions and execute any additional documents that Searchmetrics may deem necessary or desirable to evidence, protect or confirm Searchmetrics’ or its designee’s ownership interest in, to and under the Searchmetrics IP, including making further written assignments in a form determined by Searchmetrics. Any Content Services shall be provided according to a separate written agreement or annex to this Agreement. Content such as images that may be displayed within the Searchmetrics Content ExperienceTM Platform are provided as examples and may be restricted by copyrights and trademark rights of Third Parties. Customer is responsible for ensuring that Customer Content does not violate the terms and conditions of this Agreement.