Outside Marketing Program Sample Clauses

Outside Marketing Program. In addition to and without limiting the Parties’ obligations under Section 2(B) of this Exhibit A, TrueCar may fund and operate certain outside marketing programs that it chooses in consultation and mutual agreement with USAA with the purpose of promoting the USAA Auto Program, which programs may include digital, TV, or radio advertisements, member benefit programs, and/or member rewards (such as gift cards and sweepstakes) (collectively, the “Outside Marketing Program”). All TrueCar expenses arising in connection with the Outside Marketing Program shall be included in calculation of the Marketing Program Funds.