Model Results. To explore the public’s AV adoption and WTP behavior, an SEM approach was employed. The measurement portion of the model is presented in Table 133. It revealed four major latent factors. Accordingly, Factor 1 is positively associated with the joy of driving and individuals’ unwillingness to multitask. Factor 2 indicates how individuals count on the utility they obtain from their mobility choices, ranging from monetary and time costs to functionality and convenience. Hence, we label this factor as “mode choice reasoning”. Factor 3 expresses individuals’ trust issues when using shared mobility. Finally, Factor 4 represents a combination of multitasking and technology savviness. Interestingly, attitudes related to benefits/concerns of private ownership did not show any significant contribution to the model. Attitudes: Overall Perception of Shared Mobility Attitudes: Trust I believe that shared transportation services can help me save on my expenses On-demand services increase the quality of life I hardly trust to travel with strangers Traveling by myself (or with people I know) is much more convenient than with strangers I prefer doing one thing at a 1.44 11.13 1.43 11.4
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Sources: Technical Memorandum, Technical Memorandum