Minimum Advertising Expenditures Sample Clauses
The Minimum Advertising Expenditures clause requires one party, typically a distributor or franchisee, to spend a specified minimum amount on advertising and promoting the products or services covered by the agreement. This clause often details the required expenditure amount, the types of advertising activities that qualify, and the reporting or proof needed to demonstrate compliance. Its core function is to ensure consistent and adequate marketing efforts, thereby supporting brand visibility and sales growth while preventing underinvestment in promotion.
Minimum Advertising Expenditures. Franchisee shall spend during each calendar quarter a minimum of three percent (3%) of the Gross Sales of the Franchised Restaurant for local advertising and promotion in Franchisee's Designated Market Area at least two-thirds (2/3) of which amount shall be spent for television advertising or advertising in some other form of media approved by Franchisor. Franchisee shall attempt to spend such amount equally throughout each month of the calendar quarter. During the term of this Agreement, Franchisor may, upon ninety (90) days prior notice to Franchisee, increase the minimum expenditure amount to an amount not to exceed five percent (5%) of the Gross Sales of the Franchised Restaurant. The minimum expenditure amount will be reduced by an amount equal to Franchisee's contributions to: (i) an Advertising Cooperative, and (ii) the System Fund while the System Fund remains in effect.
Minimum Advertising Expenditures. (a) Licensee shall spend, at a minimum, the amounts set forth in Exhibit G (“Minimum Advertising Expenditures”) for the annual selling periods indicated therein on the advertising and promotion of the Licensed Products. Such expenditures are limited to those directly related to advertising and promotion of the Licensed Products and do not include sales representatives’ travel expenses, training or other business-related expenses. Approved advertising expenditures include amounts paid to a third party associated with any of the following: (i) print, television, radio, Internet and other media advertisements; (ii) advertising agency fees and co-op fees specific to the Callaway Golf brand; (iii) advertising translation expenses; (iv) photography and video expenses; (v) and such other items as may be approved by Callaway Golf in writing. Approved promotional expenditures include amounts paid to a third party associated with any of the following: (i) catalogs, brochures, literature, films and tapes; (ii) display *** CONFIDENTIAL TREATMENT REQUESTED *** 13
Minimum Advertising Expenditures. 8 Section 6. Insurance........................................................................................8 Section 7. Additional Covenants of Licensee.................................................................9 7.1 Staffing and Notice of Internal Changes.....................................................9
Minimum Advertising Expenditures. During the first Contract Year, Licensee shall spend on advertising, public relations for the ▇▇▇▇ ▇▇▇▇▇ and brand name promotion a minimum of [* * *] of Licensee's purchases of Products ("Minimum Advertising Expenditure"). During each subsequent Contract Year, the Minimum Advertising Expenditure shall be [* * *] of Licensee's purchases of Products. [* * *] Not later than thirty (30) days after the end of each calendar quarter, Licensee shall submit a report (using bebe's Advertising Expenditure Form, as modified from time to time, in the form of Exhibit "M") showing Licensee's actual advertising expenditures during the preceding calendar quarter, together with advertising tear sheets for such quarter. If Licensee's actual advertising expenditures during any Contract Year are less than the Minimum Advertising Expenditure, then, at the option of bebe, Licensee shall either pay bebe the difference or shall expend the difference on advertising during the current Contract Year in such manner as is directed by bebe.
Minimum Advertising Expenditures. During each Contract Year during the Term, LICENSEE shall spend on advertising and public relations for the MOSSIMO Marks and brand name promotion a minimum of two percent (2%) of the amount that is the greater of (a) Net Sales or (b) the total amount of Minimum Quarterly Shipments for such Contract Year ("MINIMUM ADVERTISING EXPENDITURE"). For purposes of this Section 9.5, costs associated with product packaging, and costs associated with advertising and promoting the Licensed Products to the trade, including without limitation, trade shows, press releases and catalogs for the trade, are not advertising expenditures. Not later than 30 days after the end of each calendar quarter, LICENSEE shall submit a report (using MOSSIMO's Advertising Expenditure Form in the form of EXHIBIT "H" attached hereto, as modified by MOSSIMO from time to time) showing LICENSEE's actual advertising expenditures during the preceding calendar quarter, together with advertising tear sheets for such quarter. If LICENSEE's actual advertising expenditures during any Contract Year are less than the Minimum Advertising Expenditure, at the option of MOSSIMO, LICENSEE shall either pay MOSSIMO the difference or shall expend the difference on advertising during the current Contract Year in such manner as directed by MOSSIMO.