Common use of Measuring Performance Clause in Contracts

Measuring Performance. The Census Bureau seeks a complete, accurate, and efficient decennial census in 2020. The Census Bureau wants to optimize self-response and preserve and improve upon the mail participation rates achieved during the 2010 Census. An effective 2020 Census Integrated Communications Contract contributes to the achievement of these objectives, but a direct link may be impossible given the many other contributing factors on which these objectives are based as well as the operational realities of a once-a-decade, nationwide census. The evaluation of the overall communications program will be designed and implemented through a separate contract with an independent contractor. Evaluating the effectiveness of the overall program will involve assessing the extent to which the program moves people toward the goal of responding to the census. This may consist of: • Measuring the effectiveness of specific messages for target audiences. • Measuring increases in awareness of the census and changes in attitudes toward the census. • Measuring changes in intention to respond to the census and actually doing so either online, by telephone, or by paper. These are general measures of effectiveness, and when used together, provide a good indicator of how well a program does in support of the overall objectives. The Contractor shall be responsible for working with the independent evaluation contractor to provide necessary metrics, data analytics, and information necessary for the evaluation contractor to effectively evaluate the components of work under the 2020 Census Integrated Communications Contract. The performance measures for the Contractor will be determined on a task-by-task basis in consultation between the Census Bureau and the Contractor. If performance measures are proposed by the Contractor, they are subject to Census Bureau approval. Progress toward the achievement of small business subcontracting goals will be one measure used in the contract.