Maximization. Without negating the specific rights and obligations of each Party under this Agreement, each Party agrees to operate in a manner that has the intended effect of maximizing the customers and revenues from or through the ▇▇▇.▇▇▇ Site.
Appears in 4 contracts
Sources: License and E Commerce Agreement (Global Sports Inc), License and E Commerce Agreement (Global Sports Inc), License and E Commerce Agreement (Sports Authority Inc /De/)