Common use of Location Information Clause in Contracts

Location Information. You acknowledge that Location Information is sensitive End User personal information. You may not collect, use or disclose Location Information in connection with Your Location Based Service other than as specifically provided in this Agreement and only in accordance with the required disclosures below. You may not use AT&T Location Information for any purpose other than delivering Your Location Based Service. Without limiting the generality of the immediately preceding sentence, you may not anonomyze, aggregate and re-use or distribute any AT&T Location Information. Your obligations under this Section 5.2 with respect to AT&T Location Information will survive termination or expiration of this Agreement. Before you may use or collect Location Information, You must disclose to the End User, at a minimum (a) what Location Information is collected and how it will be used by You, (b) the identity of the party collecting the Location Information, (c) whether Location Information is shared with third parties, (d) how long Location Information will be retained, and (e) what security measures are in place to protect the Location Information. Your Location Based Service may not access Location Information directly or through your API’s unless Your Location Based Service is first initiated by an End User. Your Application may not unilaterally initiate a Location Based Service. You agree not to store Location Information any longer than necessary to provide the Location Based Service. You further agree that AT&T is the preferred provider of Location Information derived from the AT&T network (e.g., cell site location). You agree that Your Location Based Service will not use Location Information derived from the AT&T network obtained from a third-party source (e.g., an aggregator of location information) without AT&T’s prior written approval.