Local Marketing. (a) You must spend each month on local marketing a minimum of the greater of $2,000 or 5 percent of your Net Sales (“Local Marketing Expense”). You will use only franchisor-approved advertising, marketing and promotional materials. You will report and document your Local Marketing Expense to us at such times and in such manner as we specify, including by electronic means. 10 March 2013 (b) You must spend through us or at our direction up to $30,000 on advertising, including local marketing, prior to and during your first 180 days of operation, in accordance with our marketing program. In addition, you must obtain professional public relations help and advice, in accordance with our Manual. (c) You must adhere to, participate in, and follow our marketing programs and guidance, including local store marketing activities, displays, signage, customer loyalty, gift certificates, stored value cards, or gift cards, online ordering and advertising in accordance with our Manual.
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Local Marketing. (a) You must spend each month on local marketing a minimum of the greater of $2,000 or 5 percent of your Net Sales (“Local Marketing Expense”). You will use only franchisor-approved advertising, marketing and promotional materials. You will report and document your Local Marketing Expense to us at such times and in such manner as we specify, including by electronic means. 10 March 2013.
(b) You must spend through us or at our direction up to $30,000 on advertising, including local marketing, prior to and during your first 180 days of operation, in accordance with our marketing program. In addition, you must may be required to obtain professional public relations help assistance and advice, in accordance with our Manualto effectively execute the opening marketing plan.
(c) You must adhere to, participate in, and follow our marketing programs and guidance, including local store marketing activities, displays, signage, customer loyalty, gift certificates, stored value cards, or gift cards, online ordering and advertising in accordance with our Manual.
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