Lead-to-Start Conversion Rate Clause Samples

Lead-to-Start Conversion Rate. The lead-to-start conversion rate shall be calculated as the percentage of leads that enroll in a Managed Program within a seven (7) month time period after lead generation. The rate shall be further refined by taking the average of the month being measured along with the rate calculated for the prior two (2) months. For example, if 100 leads are generated in March and 11 of those leads enroll in a Managed Program by the end of September of the same year, the lead-to-start conversion rate for September would be initially calculated at 11%. However, if the January and February lead-to-start conversion rates were 10% and 9%, respectively, the rate applied to the September academic term starts would be adjusted to 10%. If the lead-to-start conversion rate is measured as less than 5% during the month that an academic term starts, except in situations where ▇▇▇▇▇▇▇ is clearly identified as the cause for the missed target, the Tuition Percentage for that term will be deemed to be 50% (overriding any lower Tuition Percentage that had been set for that Calendar Year under Section 6 above) and Rutgers and ▇▇▇▇▇▇▇ will review the data and make appropriate operational adjustments within the following two (2) terms. If the lead-to-start conversion rate is less than 5% during four (4) of any six (6) consecutive terms, ▇▇▇▇▇▇▇ and Rutgers will negotiate an appropriate remedy in good faith, up to and including termination of the Agreement.