Implementation Obligations. TTL shall or shall procure that a member of the TfL Group shall procure (at its cost) the production of the materials containing the Cycle Hire Roundel, Composite Logo and/or Sponsor Artwork (as applicable) to be affixed to Bicycles, Maintenance Vehicles, Maintenance Staff High Visibility Vests, Keys and Street Furniture. TTL shall use reasonable endeavours to comply with the Launch Plan but, in any event, shall or shall procure that a member of the TfL Group shall procure the initial implementation of such materials in accordance with the following process: (a) TTL or the relevant member of the TfL Group shall procure that the Scheme Operator ensures that all materials including the branding of the previous sponsor of the London Cycle Hire Scheme are removed, and all applicable materials containing the Cycle Hire Roundel, Composite Logo and/or Sponsor Artwork are affixed, to Bicycles, Maintenance Vehicles, Maintenance Staff High Visibility Vests and Street Furniture where applicable by no later than the expiry of the period of six (6) months from the Effective Date (or such later date as may be agreed in writing between TTL and the Sponsor, acting reasonably) ("Transition Period"); (b) the Sponsor acknowledges and agrees that, during the Transition Period: (i) some or all applicable Street Furniture may continue to display the London Cycle Hire Scheme roundel in the colour which applied prior to the Effective Date; (ii) some or all Bicycles, Maintenance Vehicles, Maintenance Staff High Visibility Vests and terminal screens forming part of the Street Furniture may continue to display the branding and/or artwork in place on such Bicycles, Maintenance Vehicles, Maintenance Staff High Visibility Vests and terminal screens prior to the Effective Date (which may include the branding of the previous sponsor of the London Cycle Hire Scheme), while some or all Bicycles, Maintenance Vehicles, Maintenance Staff High Visibility Vests and terminal screens forming part of the Street Furniture may display the Composite Logo and/or Sponsor Artwork; and TTL gives no guarantees as to the proportions of each in place in the London Cycle Hire Scheme at any particular time during such Transition Period; (c) TTL or the relevant member of the TfL Group shall procure that Keys bearing the Composite Logo are sent to any new members registering for the London Cycle Hire Scheme following the Launch Date; (d) TTL or the relevant member of the TfL Group shall procure that new Keys are sent to existing members with a registration for the London Cycle Hire Scheme in place prior to, and continuing at, the Launch Date, by no later than the expiry of the Transition Period (provided that nothing shall oblige TTL or the relevant member of the TfL Group to procure that a new Key is sent to any registered member of the London Cycle Hire Scheme whose membership expires or is terminated (and is not renewed) within such Transition Period); (e) nothing in this Contract shall oblige any party to recall any existing Keys.
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Sources: Sponsorship Agreement, Sponsorship Agreement