HP Marks Clause Samples
The "HP Marks" clause defines the rules and limitations regarding the use of Hewlett-Packard's trademarks, logos, and brand identifiers within the context of the agreement. Typically, it specifies that the other party may only use HP's marks with prior written consent and in accordance with HP's brand guidelines, often restricting use to specific marketing materials or co-branded initiatives. This clause serves to protect HP's brand integrity and reputation by ensuring its marks are used appropriately and not in a way that could cause confusion or dilute their value.
HP Marks. HP grants to CM the right to apply those certain HP trade marks, trade names and trade dress (collectively the "HP Marks"), as expressly written and agreed upon between CM and HP, solely in strict compliance with HP's then current trademark specifications and guidelines provided by HP, unless and to the extent that HP has given prior written consent to a modification thereto. When HP provides to CM artwork to be applied to the Products, such trademark compliance shall be HP's responsibility. HP represents and warrants that it is the sole and exclusive owner of the HP Marks and that the contemplated use of the HP Marks on the Products will not infringe upon the rights of any third party. HP's trademarks shall be affixed to each unit of the Product. Nothing contained in this Agreement shall be construed as conferring any right on CM to use in advertising, publicity or other marketing activities any name, trade name, trade ▇▇▇▇ or other designation of HP, including any contraction, abbreviation or simulation of any of the foregoing.