Good Will. Licensee recognizes that there exists great value and good will associated with the Name, and acknowledges that the Name and all rights therein and good will pertaining thereto belong exclusively to Licensor, and that the Name has a secondary meaning in the mind of the public.
Appears in 5 contracts
Sources: License Agreement (MogulREIT II, Inc.), License Agreement (MogulREIT II, Inc.), License Agreement (MogulREIT I, LLC)