Exhibitor. a company that books a stand or booth at the Event to promote their products or services Intellectual Property Rights: patents, rights to inventions, copyright and related rights, trade marks, business names and domain names, rights in get-up, goodwill and the right to sue for passing off, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how), and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world. Sponsor: a company that books advertising or promotional opportunities Sponsor's Marks: any trade marks together with any accompanying artwork, design, slogan, text and other collateral marketing signs of the Sponsor as supplied to EACR. Sponsor's Products: the Sponsor’s goods and products. Sponsor's Event Materials: any advertising or promotional materials or products produced by or on behalf of the Sponsor which associate the Sponsor or the Sponsor's Products with the Event, or which incorporate or are distributed in association with the Event Marks including any such Sponsor's Products and the Sponsor's Premiums.
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Sources: Terms and Conditions, Terms and Conditions