Common use of Direct mail # Clause in Contracts

Direct mail #. Subject to the terms of this Section 7.d., Carrier may, from time to time at its option and sole expense, create, produce, and distribute direct mail promotional materials related to special AAdvantage Program offers. American will, upon Carrier's request and at Carrier's sole expense, use reasonable efforts to identify, from among the AAdvantage membership, recipients for such mailings pursuant to criteria provided by Carrier. The form and content of all such direct mailings will comply with American's guidelines therefor and will be further subject to (i) American's prior written consent and approval, (ii) the terms of this Agreement, and (iii) American's prior approval of the mailing vendor. Any Member names and addresses provided hereunder to Carrier shall be deemed Confidential Information of American, subject to the provisions of Section 6 of this Agreement. All mailing tapes provided by American to Carrier under this Section 7.d. must be returned to American within ten (10) days of the direct mailing, and Carrier and its agents shall simultaneously purge and destroy any and all information obtained or derived from all copies of such mailing tape(s). The obligation of Carrier under this Section 7.d. shall be deemed an obligation of confidentiality described in Section 6 of this Agreement and subject to the same obligation, rights, and remedies as set forth in Section 6.