Common use of Direct Link Clause in Contracts

Direct Link. DSW Inc. ("DSW'"), the parent company of Supplier, has entered into an agreement with Commission Junction ("CJ"), a third party affiliate marketing company, to manage DSW's affiliate marketing program (the “Program"). CJ manages a network of website owners (individually, each a "Publisher") who can apply for DSW's authorization to place a link on the Publisher's website which contains CJ's tracking code and directs users to DSW's website (the "Direct Link"). In exchange, CJ pays the Publisher a commission for sales which occur on DSW's website which originate via the Direct Link (collectively, "Affiliate Fees"). In connection with this Amendment, Supplier and ▇▇▇▇▇ Mart desire to have ▇▇▇▇▇ Mart become a Publisher under the Program. ▇▇▇▇▇ Mart agrees that it shall enter into an agreement with CJ to become a Publisher within CJ 's network, which must be acceptable to ▇▇▇▇▇ Mart, apply to DSW's Program, and, after entering into such agreement in conjunction with CJ, create a Direct Link on its Website in exchange for Affiliate Fees. Supplier agrees that, for so long as Supplier provides Internet Merchandise to ▇▇▇▇▇ Mart, Supplier shall not use its affiliation with DSW to object to ▇▇▇▇▇ Mart's participation in the Program. ▇▇▇▇▇ Mart's entire relationship relating to its participation in the Program (including payment terms, reporting and validation details, and fund distribution) will be governed by ▇▇▇▇▇ Mart's agreement with CJ, and, under this agreement, all payments to ▇▇▇▇▇ Mart for Affiliate Fees will be made by CJ.

Direct Link. DSW Inc. ("“DSW'"”), the parent company of Supplier, has entered into an agreement with Commission Junction ("“CJ"”), a third party affiliate marketing company, to manage DSW's ’s affiliate marketing program (the “Program"”). CJ manages a network of website owners (individually, each a "“Publisher"”) who can apply for DSW's ’s authorization to place a link on the Publisher's ’s website which contains CJ's ’s tracking code and directs users to DSW's ’s website (the "“Direct Link"”). In exchange, CJ pays the Publisher a commission for sales which occur on DSW's ’s website which originate via the Direct Link (collectively, "“Affiliate Fees"”). In connection with this Amendment, Supplier and ▇▇▇▇▇ Mart desire to have ▇▇▇▇▇ Mart become a Publisher under the Program. ▇▇▇▇▇ Mart agrees that it shall enter into an agreement with CJ to become a Publisher within CJ 's CJ’s network, which must be acceptable to ▇▇▇▇▇ Mart, apply to DSW's ’s Program, and, after entering into such agreement in conjunction with CJ, create a Direct Link on its Website in exchange for Affiliate Fees. Supplier agrees that, for so long as Supplier provides Internet Merchandise to ▇▇▇▇▇ Mart, Supplier shall not use its affiliation with DSW to object to ▇▇▇▇▇ Mart's ’s participation in the Program. ▇▇▇▇▇ Mart's ’s entire relationship relating to its participation in the Program (including payment terms, reporting and validation details, and fund distribution) will be governed by ▇▇▇▇▇ Mart's ’s agreement with CJ, and, under this agreement, all payments to ▇▇▇▇▇ Mart for Affiliate Fees will be made by CJ.