Developing Key Messages Clause Samples
Developing Key Messages. Next, think about the key messages you need the consumer to take from your communications. What is the most compelling message that you could tell your audience? What will convince the target audience to take the desired action? You should test your messages up front, to check they are relevant and compelling to your target audience. This can be done through the Prototyping process described later in this section or more formal research. Branded vs. Generic Communications: Communications and promotion campaigns can be branded or generic (i.e., promoting HIVST in general, without any reference to a particular brand). This choice will depend both on the program objectives and the brand’s credibility with the audience.
Developing Key Messages. Key messages encapsulate the essence of vaccination related issues, trigger dialogue and promote knowledge transfer among partners, stakeholders, policy makers and the general public. The key messages revolve around the general subject matters of the importance of collaboration, knowledge transfer, forecasting needs and vaccine demand, informed decision making, building capacity and sustainability. It is important that all of the stakeholders understand what EU-JAV is and does, thus the messaging needs always to link back to the Joint Action’s work packages key objectives and target audiences.
Developing Key Messages. Progress and key results from iAtlantic are formally recorded and reported via project deliverables and scientific publications in peer-reviewed journals. Whilst these are suitable for recording project progress and for communicating results within the scientific community, these outputs often require a level of ‘translation’ to enable the information to be used by wider audiences. To address this, more digestible summaries of key deliverables will be produced by the WP6 team in collaboration with the relevant science teams, with key messages distilled for delivery at identified stakeholder events (see Table 3). Key messages on specific topics may also be developed for stakeholders with particular agendas and interests, as well as public-facing messages in accessible language for non-specialists. The communication tools to convey these messages to different audiences are outlined in tables 1 and 2. Towards the end of the project, overarching messages and conclusions will be summarised in Deliverable 6.6, iAtlantic Research Highlights – a publication that showcases the project’s main achievements, outcomes and recommendations in an accessible and informative style that is accessible to the widest possible range of audiences.