Dealer Loyalty Programs. SCUSA shall in consultation with Chrysler develop and provide to Dealers loyalty incentive programs providing financial incentives to Dealers designed to (i) xxxxxx a coordinated approach across all of the Financing Services within the Chrysler Dealer network, (ii) promote Dealers’ access to and utilization of the Financing Services and (iii) increase Chrysler brand equity consistent with best practices on the understanding and on a basis that is competitive with offerings of auto finance companies affiliated with an OEM.
Appears in 6 contracts
Samples: Master Private Label Financing Agreement, Equity Option Agreement (Santander Consumer USA Holdings Inc.), Equity Option Agreement (Santander Consumer USA Holdings Inc.)
