Common use of Customer Data; Data Analytics Clause in Contracts

Customer Data; Data Analytics. Customer shall be responsible for ensuring the validity, accuracy and completeness of all information, data and instructions (including Personal Information as defined above) provided to EFS (collectively “Customer Data”). EFS shall be entitled to rely upon the Customer Data in providing the Services. EFS shall not be required to act on instructions provided by Customer if EFS reasonably doubts an instruction’s contents or Customer’s compliance with the Agreement or any Legal Requirements. Subject to the provisions of Section 10 herein (provided that for purposes thereof, Customer Data that has been de-identified and/or aggregated with the data of other customers to render it anonymous will not be deemed Confidential Information), EFS, Reseller and/or their respective affiliates may extract information from the Customer Data provided to EFS by Customer and from Customer’s usage of the Services and use this information with any other data in connection with research and development or creation of data and analytics tools and products in accordance with applicable law. Customer represents that it has sufficient rights in the information provided hereunder (and has made sufficient disclosure to its users) to authorize such use. EFS or its affiliates will own all right, title or interest in or to any information, products, services or intellectual property arising from such data and analytics research and development activities. EFS and its affiliates’ access to and use of information, including use in commercial products developed as a result of or in connection with such research and development activities, will not be a violation of the Agreement.