Common use of Content Privacy Clause in Contracts

Content Privacy. MediaPlex shall obtain all necessary rights, ---------------- licenses, consents, waivers and permissions to allow DoubleClick to store and deliver Advertising and otherwise operate the Private Label DART Service on MediaPlex's behalf and on behalf of MediaPlex Clients, and to use any data provided to or collected by the System as contemplated by this Agreement. MediaPlex further represents that it will conform to DoubleClick's statement on privacy at all times during the Term. MediaPlex further agrees that all Advertisements provided by MediaPlex for delivery on the Private Label DART Service, and MediaPlex's other promotional and marketing activities in connection with the use of the Private Label DART Service, shall not be deceptive, misleading, obscene, defamatory, illegal or unethical.