Collecting Usage Data. For the purposes of this section, “Usage Data” means aggregated, encoded or anonymized data that Life Fitness may collect about a group or category of services, features or users while You, or Your Agents use a Service for certain purposes, including analytics, which is used to help understand trends in usage of the Services. In addition to collecting and using Usage Data ourselves, Life Fitness may share the Usage Data with third parties, including Our subscribers, business partners and service providers, for various purposes, including to help Us better understand Our subscribers’ needs, to assist you with targeted marketing to Agents, and improve Our Services. We may also publish Usage Data to provide relevant information about the Services and for purposes of marketing.
Appears in 2 contracts
Sources: Subscription Agreement, Subscription Agreement