Common use of Basic Promotion Clause in Contracts

Basic Promotion. Beginning on a mutually agreed upon date(s) after the Effective Date, AOL shall extensively promote My Health, the Health Channels, the Customized Site and/or Customized Programming throughout the AOL Properties as set forth in the carriage plan in Exhibit A-1 (“Carriage Plan”). The Parties hereby acknowledge and agree that the Carriage Plan will be modified from time to time throughout the term of this Agreement to reflect expanded, different, and/or additional promotional opportunities that AOL may provide to WebMD based upon programming changes. AOL and WebMD shall meet at least once per quarter to work in good faith to identify ways in which to ensure that the promotions being provided to WebMD and that the programming that WebMD is providing to AOL under this Agreement are being optimized. In their discussions, the Parties acknowledge that optimization decisions regarding expanded, additional and/or different promotional opportunities shall be subject to inventory availability (including without limitation, availability limited by AOL’s then-existing exclusivity or preferential Pages where confidential treatment has been requested are stamped, “Confidential treatment has been requested. The redacted material has been separately filed with the Commission.” All redacted material has been marked by an asterisk (*).