Common use of Approved creative Clause in Contracts

Approved creative. You will not use any advertising layout or creative (including banners, images, logos and / or any material containing) incorporating or in any way utilising our Intellectual Property Rights unless the advertising layout or creative has been provided to you by Creamedia or (where creative / advertising layouts are created by you) without the advanced written approval of Creamedia in relation to each and every advertising layout or creative. You will not alter the appearance of any advertising or creative which has been provided to you or for which such approval has been granted by Creamedia. It is your responsibility to seek approval from Creamedia in time for release or launch of any advertising campaign or creative and to ensure you have written approval from Creamedia in relation to each and every advertising layout or creative and to be able to evidence such approval upon request.