Affect. In order to examine the potential emotional responses of individuals to home hydrogen fuel cells, we asked respondents to what extent the technology, as presented in the information fact- sheet, evoked the following feelings: worry, aversion, hope and interest. In a scale from 1 to 5, where 1 means “not at all” and 5 means “very much”, respondents in the seven countries report, on average, a mid-high level of interest (M= 3.73) and hope (3.57) re- ▇▇▇▇▇▇▇ home fuel cells. Respondents also report an average level of worry of 2.42 and of aver- sion of 2.09. Specifically, 60% of participants report feeling somewhat or very much interest in the technology, 54% report feeling somewhat or very much hope, 15% report feeling somewhat or very much worry and 11% report feeling somewhat or very much aversion. Figure 11 presents the average score for the total sample in each of the four scales. 5,00 4,00 3,00 2,00 1,00 Interest Aversion
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