Affect. In order to examine the potential emotional responses of individuals to hydrogen fuel cell cars, respondents were asked to what extent the technology, as presented in the information fact- sheet, evoked the following feelings: worry, aversion, hope and interest. The majority of respondents in the seven studied populations report feelings of interest and hope regarding FCEVs. Specifically, 61% of respondents in the total sample report feeling inter- est and 56% “somewhat” or “very much” hope. Only around 13% report feeling “somewhat” or “very much” worry, and 9% report feeling aversion. Figure 35 presents the average score for the total sample in each of the four affects. 5,00 4,00 3,00 2,00 1,00 Interest Aversion
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