ADVERTISING, PROMOTION AND PUBLICITY. (a) Licensee (i) shall refer to the DHSP Tennis Stadium as “
ADVERTISING, PROMOTION AND PUBLICITY. Except as licensed through MiLB, Licensee shall have no right to use in any manner the name, logos, trademarks or other intellectual property of the Licensor, Braves, Coolray Field or its sponsors or the names or likenesses of its players, coaches or umpires and Licensee shall be responsible for obtaining the consent of Minor League Baseball (“MiLB”) and/or such individuals or third parties as applicable.
ADVERTISING, PROMOTION AND PUBLICITY. (a) Licensee (i) shall refer to the DHSP Tennis Stadium as “Dignity Health Sports Park” and shall use best efforts to ensure that sponsors and broadcasters of the Event refer to the DHSP Tennis Stadium as “Dignity Health Sports Park,” and (ii) shall use best efforts to ensure that broadcasters include a minimum of four (4) mentions of “Dignity Health Sports Park” during any broadcast.
