Viewability definition

Viewability means visibility of advertisements which means a ratio of the number of impressions that are actually viewable by Users (viewable impressions) to the number of advertisements placed.
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Examples of Viewability in a sentence

  • Viewability Standards will be measured using the viewable impression data generated by an Accredited Vendor for all tracking, reporting and invoicing purposes for applicable Media Placements, and Agency hereby agrees to accept Advertiser’s Accredited Vendor as the basis for measurement and payment for all applicable Media Placements.

  • Viewability Standards will be measured using the viewable impression data generated by an Accredited Vendor for all tracking, reporting and invoicing purposes for applicable Media Placements, and Agency hereby agrees to accept Client’s Accredited Vendor as the basis for measurement and payment for all applicable Media Placements.

  • IAS uses such data to provide the services and reporting to Customer, including: • Brand safety processing – assigning IAS brand safety taxonomy to an ad placement in a browser or app; • Viewability processing -- measuring ad viewability in a browser or app; and • Geo-compliance processing – verifying location of user where ad is served using non-precise location data associated with IP address.

  • Notwithstanding any other provision or agreement to the contrary, it is expressly agreed and acknowledged that Client will not be obligated to pay for Media Placements which do not meet the Viewability Standards (where applicable).

Related to Viewability

  • Compatibility means a condition in which land uses or conditions can coexist in relative proximity to each other in a stable fashion over time such that no use or condition is unduly negatively impacted directly or indirectly by another use or condition.

  • durability means the ability of components and systems to last so that the environmental performance can still be met after a mileage set out in paragraph 2.4. and so that vehicle functional safety is ensured, if the vehicle is used under normal or intended circumstances and serviced in accordance with the manufacturer’s recommendations.

  • Router means a modem or router provided by us for use by you in connection with the Broadband Service.

  • Integrity means probity, fairness, honesty, uprightness, and soundness of character.

  • Permeability of a space means the ratio of the volume within that space which is assumed to be occupied by water to the total volume of that space.