Unique Value Proposition definition
Unique Value Proposition means a clear definition of the benefit(s) of a product or service, how it meets the needs of the purchaser, and what distinguishes it from a competing product or service;3
Unique Value Proposition means a cash reward component (a cash rebate) based upon card spend at Costco Warehouses, or any successor spend-based rewards program that is associated with a Co-Branded Card. The comparative value of a cash-reward Unique Value Proposition is determined by reference to the percentage cash reward (rebate) being offered, where, for example, a 1.25% cash reward on card spend at Costco Warehouses is superior to a 1.00% cash reward on card spend at Costco Warehouses.