Topos definition

Topos. The “pop-up restaurant” situated in Atlanta, just in the middle between McDonald’s HQ in Chicago and Burger King’s own in Miami, reinforced the sense of truce and neutrality. – Ethos: Burger King’s proposal (“We come in peace,” “All we have to do is park our differences for one day and do what we both do best”) and McDonald’s refusal clearly situated the two actors in the ethic plane. The rapid response of other companies – not directly involved in the original call for action – who wanted to join the McWhopper proposal confirmed which was the right move to make. Before concluding the analysis, a couple of reflections on user-generated contents and other (para)textual expansions. While narratologists and semiotics have theorized on fictional worlds for decades (Eco 1979), the experience of “living” and “participating” in a narrative-world brand has been expanded by the arrival of new media platforms based on user-generated contents (Van Dijck 2013). Now consumers, already transformed into textual prosumers, can enrich the official narrative world by creating brand new or remixed texts. Like any other text, user-generated contents can be analyzed following the same semio- narratological approach already applied to official contents. For space reasons it is not possible to develop this part of the analysis in this article, but user- generated contents created around the McWhopper narrative (e.g., the “unbox- ing” videos produced by a consumer and shared on YouTube)5 should be included in any semio-narratological analysis of transmedia branding. The intertextual networks created around transmedia narrative worlds are almost infinite. For example New York Post journalist ▇▇▇ ▇▇▇▇▇▇▇▇, inspired by the McWhopeer operation, proposed 10 funny mashups (Apple + Microsoft = Apple Word, Time Warner + Walmart = WarMart, SeaWorld + Subway = SubWorld, Taco ▇▇▇▇ + Doritos = Nacho Cheese Doritos Locos Tacos, etc.). These kinds of textual contributions are also part of the transmedia storytelling textual environment; they contribute to the circulation of the narrative and expand the “coverage” of the narrative-world brand (▇▇▇▇▇▇▇▇ 2015). Like any other expansive textual net- work, it is not difficult to see where a transmedia branding narrative starts, but it is impossible to see where it ends.
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Topos the setting of the world in a specific historical period and detailed geography; for example, Middle Earth, its languages, its poetry and tradi- tions in The Lord of the Rings. – Ethos: this is the explicit and implicit ethics of the world and (moral) codex of behavior that characters in the world are supposed to follow; for example, Tolkien’s fight of good versus evil, and the exaltation of friendship (Klastrup and Tosca 2004: 409–410). These three properties of transmedial worlds are very useful for analyzing transmedia branding strategies. Before proceeding with the analysis of transme- dia storytelling and branding the article will open a brief parenthesis and quickly review the relationships between brands and narratives.
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Topos which means place. Consequently, landscape for Greeks is mostly
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Examples of Topos in a sentence

  • Zum Topos „Zimtbaum“ in der chinesischen Literatur: Rhetorische Funktion und poetischer Eigenwert des Naturbildes kuei.

  • According to the information and project map provided, and the Topos from FBC Engineering GIS site, we understand that the project consists of improvements of 22,165 feet Big Creek channel from Hartledge Road to Minonte Road.

  • You acknowledge and understand that: • Any Merger Consideration (as defined in the Merger Agreement) you receive, and/or any acceleration of your performance-based restricted stock awards, will be processed and delivered to you consistent with the negotiated terms of the Agreement and Plan of Merger by and among Tyler, NIC and Topos Acquisition, Inc.

  • Êthos and Topos 113 Chapter Three: Mitspieler: The Conversation that We Are 124 I.

  • Collection Topos mathématiques, 1er cycle 1 à 4: cahier, corrigé, fascicule.