TM Strategy definition

TM Strategy has the meaning set forth in Section 5.11.4.1 (Profit-Share Territory).
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Examples of TM Strategy in a sentence

  • The Parties will select (through the JCC) the Trademarks for use with each Licensed Product for the Profit-Share Territory in accordance with the applicable Branding Strategy and the LP U.S. TM Strategy, including which Party will own each such Trademark, and the JCC will submit all such Trademarks to the JSC to review, discuss and determine whether to approve.