Taboola Ads definition
Taboola Ads means the demand-side platform owned and operated by Taboola. “Taboola Network” means the network of third-party digital properties and mobile applications in which Taboola has the right to monetize the ad inventory on such digital properties and mobile applications. “Taboola RPM Index” means: [***][***]. “Taboola Data” shall mean the pseudonymized data ▇▇▇▇▇▇▇ collects from providing its Services to its third-party publisher network (excluding Company Properties) which optimizes its algorithm. “Taboola [***]” means the supply-side technology platform owned by Taboola that is designed to enable publishers to manage and sell their advertising inventory. “UCAM” means the unified campaign management flow on Company DSP through which Company advertisers can book advertising campaigns for various advertising formats, including without limitation, Native Advertisements, display advertising, video advertising, digital out-of-home and connected TV. “UCAM/Taboola Interface” means the interface between UCAM and Taboola Ads that enables Company Advertisers to purchase Native Advertisement inventory on Taboola’s network of publishers. “Verified Ad Spend” is the [***] Aggregate eCPM multiplied by [***]. “Viewable Impressions” means in the case of Native Advertisements, an ad is deemed viewable when at least fifty percent (50%) of its pixels appear on-screen for at least one (1) second and, in the case of video, a video ad is deemed viewable when at least fifty percent (50%) of its pixels appear on-screen for at least two (2) consecutive seconds. “Winning Bid” an HB Bid that is selected by the Header Bidding Integration (measured in cost per thousand impressions) for a particular HB Placement.
Taboola Ads means the demand-side platform owned and operated by Taboola.