Syncing Data definition
Syncing Data means any information obtained by ▇▇▇▇▇▇ Partner as a result of cookie synchronization with InMobi or its Partners in connection with this Agreement or via any other method of user, segment, or audience synchronization (each, a “Syncing Method”). As between the Parties, ▇▇▇▇▇▇ Partner owns all right, title and interest in and to the Demand Partner Data. As between the Parties, InMobi owns all data generated, collected or provided by the Marketing Platform, including the Bid Request Data, the Syncing Data and the Property Data (collectively, the “InMobi Data”). Use of InMobi Data by Demand Partner. Demand Partner may not use, sell, or otherwise disclose the InMobi Data, except that Demand Partner shall have the right to: Use Syncing Data for the sole purpose of matching user or audience identifiers used by InMobi with user or audience identifiers used by Demand Partner. For clarity, ▇▇▇▇▇▇ Partner agrees that it will not store or retain log files or other records that relate to Syncing Data. Subject in each case to the restrictions set forth in Section 6 (d) below, Demand Partner may use and disclose Bid Request Data and Property Data: (i) to perform its obligations under this Agreement, including using Bid Request Data provided or obtained in connection with a particular impression or unit of Ad inventory made available for sale through the Marketing Platform to determine whether to place a Bid on a particular impression or unit of Ad inventory and the amount to be bid (or paid) for such unit of Ad inventory, (ii) for inventory measurement, forecasting, scoring and ranking purposes, (iii) to disclose aggregate campaign statistics and performance reporting about purchases made through the Marketing Platform to the applicable advertiser, (iv) for creating campaign performance analytics and models regarding users interactions with Demand Partner’s Ads, and (v) for detection of click fraud or other fraudulent activities.
Examples of Syncing Data in a sentence
For clarity, ▇▇▇▇▇▇ Partner agrees that it will not store or retain log files or other records that relate to Syncing Data.
As between the Parties, InMobi owns all data generated, collected or provided by the Marketing Platform, including the Bid Request Data, the Syncing Data and the Property Data (collectively, the “InMobi Data”).
Demand Partner may not use, sell, or otherwise disclose the InMobi Data, except that Demand Partner shall have the right to: Use Syncing Data for the sole purpose of matching user or audience identifiers used by InMobi with user or audience identifiers used by Demand Partner.