Supply Side Platform definition
Supply Side Platform or “SSP” means a platform that enables Publishers to access advertiser demand from a variety of networks, exchanges, and platforms via one interface.
Examples of Supply Side Platform in a sentence
Bidfluence, a Supply Side Platform (SSP), hosts and provides an auction technology solution that brings together advertisers desiring to place advertisements and publishers desiring to sell inventory on their media properties; Bidfluence will procure advertisers, coordinate development of their advertisements and serve such advertisements on the media properties of the Publisher.