Squeezeback definition
Squeezeback or “Reveal” means a sequence of television footage or a graphic produced specifically to promote the Sponsor, which is screened from time to time during the Broadcast for a duration of approximately 10 (ten) seconds, which is shown when the main picture is reduced in size (determined by SuperSport in its sole discretion and typically at approximately 65% (sixty five per centum) of the available space), in order to allow such footage or graphic to be screened in the available space (typically at 35% (thirty five per centum) of the remaining available space) on the screen surrounding the actual picture. The frequency of when Squeezebacks are shown will be set out in the Proposal, if applicable;