Split-screen advertising definition
Split-screen advertising means advertising that is shown at the edge of the screen simultaneously with the programme broadcast as scrolling text, logotypes, short advertising spots or other type of advertising;
Split-screen advertising means advertising displayed on the corner of the screen simultaneously with the broadcasting of the program in the form of a logo, movable text, advertising spots and other forms of advertising;
Split-screen advertising. – means an advertising technique which allows the simultaneous presentation of editorial content and commercial information on the same screen, divided into two or more parts.