Specified and explicit purpose definition
Specified and explicit purpose. ’ means detailed and clear determination of purpose of processing. The specified and explicit purpose must be provided for informed consent which is legal grounds of processing of personal data under Article 4(8). It can be noted that there is a link between requirements for specific purpose of processing of personal data and informed consent as a legal ground for processing of personal data. In that regard, specified and explicit purpose of processing can be interpreted as a pre-requisite for informed consent of users for Smart TVs personalized services. As long as data controllers determine specifically and explicitly the purpose of the processing of personal data,