Servicizing definition
Servicizing means either bolstering service products (product-service mix) or transforming products into services (economy of functionality). Commodification (see above) often takes the form of servicizing: a service or relationship that existed outside or market relationships becomes a professional, cost-based service.
Servicizing means providing customers with a desired func- tion as a service, such as renting an item out rather than selling it. "Green Servicizing" refers to forms of servicizing that offer particularly outstanding environmental performance. "Green Servicizing" is expected to reduce the amount of resources and energy required for manufacturing, distribution and con- sumption of products, as well as to reduce unwanted property. As one of its "Green Servicizing" programs, ORIX Rentec pro- vides an equipment rental service. By allowing customers to rent the equipment they need for only the time that they need it, this service helps reduce the use of precious resources and promotes the reuse and recycling of equipment once the returned devices are cleaned up and