Selectivity Index definition
Selectivity Index. Shows the concentration of a specific population group relative to the general adult population. For example, a publication selectivity index of 175 among men indicates that the publication’s readers are 75% more likely to be men as compared to the general adult population. The resources we use to quantify our plan approach include the same resources used by media professionals to guide the billions of dollars of advertising we see today:
Examples of Selectivity Index in a sentence
Selectivity Index: Shows the concentration of a specific population group relative to the general adult population.