Promotional Platform definition
Promotional Platform means the platform through which Manager, either directly or through its Promotional Platform Subcontractor, will generate revenue by leveraging a variety of digital advertising, sponsorship, media space and other assets provided on the Premises, subject to the Digital Guidelines set forth in Exhibit O attached hereto and made a part hereof and the Digital Content Development Guidelines set forth in Exhibit O-1 attached hereto and made a part hereof. The Promotional Platform includes (i) advertising content across Center Signage, and (ii) Sponsorship Agreements entered into in accordance with Section 5.1.3(b). For avoidance of doubt, the Promotional Platform does not include Center Events.