Promotion Expense definition

Promotion Expense means all reasonable out-of-pocket costs and expenses incurred by ▇▇▇▇▇▇ and directly attributable to the promotion of a Co-Developed Product in the Co-Development Territory to the extent that such costs are not included in Marketing Expense including, but not limited to (i) marketing, Advertising and promoting of Co-Developed Products (including, without limitation, educational expenses, advocate development programs and symposia, sales meetings, direct to consumer/patient advertising, samples, agency fees for the development of promotional materials and printing of promotional materials) and (ii) training and communication materials for the Co-Developed Products.

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Promotion Expense means [***]by MERCK or ARCHEMIX and [***] to the [***] of a [***] in the [***] to the [***], but not [***] and [***] for the [***]. [***]:

Promotion Expense means the advertising and promotion of Co-Developed Products through any means, including, without limitation, (i) television and radio advertisements; (ii) advertisements appearing in journals, newspapers, magazines or other media; (iii) seminars and conventions; (iv) packaging design; (v) professional education programs; (vi) samples (including related costs for manufacturing, shipping, and use taxes), visual aids and other selling materials; (vii) hospital formulary committee presentations; and (viii) presentations to state and other governmental formulary committees; provided, however, that Promotion Expense shall exclude detailing and General Public Relations. With regard to advertising and promotion that include products other than Co-Developed Products, the JMC shall determine the percentage of such advertising and promotion that will be deemed Promotion Expense for the purposes of this Agreement.

Examples of Promotion Expense in a sentence

Except as otherwise provided in this Section 6.10, the Parties will share all costs of a Recall with respect to any Collaboration Product in the Profit Sharing Territory as a Shared Promotion Expense.
Such materials shall be provided to Indevus free of charge for distribution to the Indevus sales force, and all costs associated with the preparation and distribution of training materials shall be deemed Promotion Expense and the cost counted toward the Annual Promotion Budget.
Except as otherwise provided in this Section 7.9, the Parties will share all costs of a recall, market withdrawal or other corrective action with respect to any VEGF Product in the Territory as a Shared Promotion Expense.
All out-of-pocket costs incurred in the filing, prosecution and maintenance of any Joint Patent Rights shall be treated as a Shared Promotion Expense shared between the Parties as set forth in Section 9.2(c).
Such materials shall be provided to ▇▇▇ free of charge for distribution to the ▇▇▇ sales force, and all costs associated with the preparation and distribution of training materials shall be deemed Promotion Expense and the cost counted toward the Annual Promotion Budget.
Such Year-End Bonus shall be directly ducted from the Annual Promotion Expense of 2015 and Party A does not need to pay any additional amount to the company separately.
Notwithstanding any other provision of this Agreement, none of the foregoing costs and expenses set forth in this Section 6.3 (d) shall be deemed Promotion Expense or Product Expense.
After receipt and acceptance of the Initial Order and subject to Party A's written approval of an advertising and marketing budget submitted by Party B which shall include details on the use of funds ("Budget Approval"), Party A will provide Thirty-Five Thousand US Dollars (US$35,000) to Party B as a Promotion Expense Allowance .
The Transitional Period Income shall be directly deducted from the Annual Promotion Expense of 2015 and Party A does not need to pay the Company separately.
The budget set forth in each Local Commercialization Plan shall set forth the Major Territory RA or IBD Marketing Expense, Major Territory RA or IBD Promotion Expense, Major Territory Medical Affairs Expense, Field Force Expense and Major Territory License Fees budgeted to be incurred by each Party during each Contract Year.

More Definitions of Promotion Expense

Promotion Expense means all out-of-pocket costs and expenses incurred by Amgen and Directly Attributable to the promotion of a Product in the United States and Canada to the extent that such costs are not included in Marketing Expense including, but not limited to (i) marketing, advertising and promoting of Products (including, without limitation, educational expenses, advocate development programs and symposia, sales meetings, direct to consumer/patient advertising, samples, agency fees for the development of promotional materials and printing of promotional materials), (ii) FAMC for samples of Product distributed free of charge and (iii) training and communication materials for the Products.

Promotion Expense means (deleted text — detailed listing of cost components)

Promotion Expense means ("deleted text").