Programmatic Media definition
Programmatic Media means Media Placements purchased in an automated fashion through digital platforms, including, networks, exchanges, trading desks, and demand-side platforms (DSPs).
Programmatic Media means the buying and selling of online ad inventory primarily through automated methods rather than human actions, this includes, but is not limited to Real-Time Bidding (or “RTB”) and purchases through digital platforms, including, networks, exchanges, trading desks, and demand-side platforms (DSPs).
Programmatic Media the person named as such in Schedule 1 or such other person as notified to the Service Provider by the Authority; means Media Placements purchased in an automated buying platforms (including networks, exchanges, trading desks, and demand-side platforms (DSPs)) and/or transacted via a programmatic trading desk and/or an agency trading desk;