primary name definition
Examples of primary name in a sentence
Except as otherwise set forth in this Agreement, Operator agrees that Operator will not charge Owner a license fee for the use by Operator of the Primary Name, the Marks or the Network Marks in connection with the Hotel.
In no event shall the Primary Name include the Marks or any Network Marks or any abbreviation or derivation thereof or the names of Operator, or any Affiliate of Operator, or any direct or indirect beneficial owner of Operator unless consented to in writing by Operator.
Operator reserves the sole right and discretion to handle disputes and control actual or threatened litigation with third parties relating to any part of the Primary Name, the Marks and the Network Marks.
If the Primary Name contains the Marks or any Network Marks, Operator reserves all rights to change the name and/or nomenclature of the Hotel, provided that the Marks or Network Marks are changed with respect to all of the Brand Hotels or, as applicable, the Network Hotels.
Operator will not change the Primary Name without Owner approval, such approval not to be unreasonably withheld, conditioned or delayed; provided that Operator may add or alter modifiers of the Primary Name for marketing purposes.
Owner acknowledges that Operator’s Materials, the Primary Name, the Mark and the Network Marks are of great commercial value and that, without the covenants contained herein with respect thereto and with respect to Operator’s employees set forth in Section 2.2, Operator would not enter into this Agreement.
Upon the termination of this Agreement for any reason, Owner shall remove, or cause to be removed, the Primary Name, the Marks and the Network Marks from the Hotel and from all items (including, by way of example and not by limitation, the Building, all Facilities, FF&E, advertising and marketing materials and Consumable Supplies) used at, in connection with or in reference to the Hotel.